Web site Usability

YOU DON’T HAVE TO BE BIG, TO LOOK BIG

The primary notion of usability is that an object designed with a generalized users’ psychology and physiology in mind is, for example:

More efficient to use—takes less time to accomplish a particular task
Easier to learn—operation can be learned by observing the object
More satisfying to use

WHAT’S THE INTENDED PURPOSE OF THE SITE?

For some sites, the purpose is obvious. A retailer wants ecommerce, a professional regulatory organization wants to provide regulatory information and criteria , a non-profit group wants members to be able to access current information and make donations online. If it doesn’t work for the intended audience, it will fail.
It’s always important to have clear answers to the following four questions.

1) The goals of the site – What is it’s purpose? What do you hope to gain?
2) The design – What do you want to communicate by way of the “look” of the site?
3) The intended audience – Who are you trying to reach?
4) The content – What specific information, for this audience / for this goal, must the site provide?
Whether it’s your web design or a marketing campaign, the purpose needs to be fully understood and written down prior to any brainstorming.

When client’s have a strategy, we respect it and immediately set to executing it clearly and directly.

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