Strategic Planning

A brilliant strategy badly executed is better than a great execution and a lame strategy.

The truth is, marketing of any kind, if it is to succeed, is about having a winning strategy.

The word ‘strategy’ itself is originally a military term for a plan to defeat the enemy.
Surprise attacks, overpowering strength, guerrilla warfare are just three military strategies commonly translated into marketing plans. There are many more, and we call on them all.

The point is, battles and marketing plans are won or lost depending on the strengths of the strategies they use, not on the niceties of tactics.

Because online marketing strategies are still so new it is tempting to think it’s different. Sadly, too many hopes have been pinned on a clever graphic or the latest drop-down menu when what was needed was simply a clear plan to whomp the competition.

If there is one single thing that separates foundational marketing strategies and concepts from other online marketing firms is our total commitment to developing and defining, with the client, a brilliant strategy before attempting to design or write anything.

IF YOU ARE ALREADY A RECOGNIZED BRAND
After strategy, maintaining the integrity of a brand becomes the next most important thing to focus on. Your web site should present the visitor with the same friendly familiar face he or she is used to outside of cyberspace. We don’t re-invent the wheel. We look for all the things that make you, you – and incorporate them as naturally as possible into your web presence.

Corporate colours, logo and any tag line used off-line, are almost always incorporated into the web site design.

We design for your audience and make it easy and comfortable for the first time visitor or the 50th time they come back.
Remember, having the flashiest website isn’t for all people or clients.
Research shows that a very high number of people online will switch brands after researching the product or service they are searching to purchase. This has nothing to do with bells and whistles but rather with the user experience of quality of information, level of expertise and trust.

IF YOU’RE NOT A RECOGNIZED BRAND
The whole point of being recognized as a brand is to accrue the value of trust. When people recognize the mark of a product or service that they have had a good experience with they are more inclined to trust that brand to do a good job again, even if it’s for a different purpose.
Over time it is the value of the brand that gathers equity. Building a brand requires taking the longer view. This is the approach we favour. because it’s where true success lies. If you doubt this, just look around you..
We know branding, we’ve created many. and we can get you started.

For example, if your online marketing strategy is to be seen as the deepest discount marketer in your category we would design things entirely differently than if you had decided to position yourself as the most reliable marketer in that category.

Strategy dictates execution.
We have experience in a huge cross-section of business categories and have developed winning marketing strategies for all kinds of businesses, big and small.
We know where to probe and what questions to ask.

Contact us today to start a winning online marketing strategy.